[NTLK] Apple, Design and "Different" (Was: "Where would Newton would be today)

From: Jared Bland (jrbm689_at_mac.com)
Date: Mon Feb 23 2004 - 11:26:36 PST


> I'm sure they are doing their best but never have I felt so out of
> tune with
> what Apple are doing.

Ugh, so true. I think Apple has alienated its customers - AGAIN.
I was one in the wave of Slot Loading iMac DVs, though I always loved
the OS which was used everywhere in school.

When Apple started moving away from the idea of colors/flavors and that
whole "freedom from beige" idea, I started to feel something different.
  I knew -insert new white or silver product here- was
faster/better/cheaper than its colored predecessor but I never liked it
100%. I think Apple needs to do Something about their current lineup,
because not only are their products not as top-of-the-line (sans the
PowerMac G5) as they were just 4 years ago, they have lost the one key
thing all Apple products used to have - and have no more. Their
personality. Using my 12" PowerBook 867, I do not feel the emotional
bond I had with my Blueberry iMac DV. I feel as if I'm on a superior
OS running on a slick computer (Apple OS + Sony 'Book). Nothing more.

I wish Apple would do something, because a stable, pretty OS (which
Panther is not) and thin, light machines not sell computers in a world
of beige the way a Bondi Blue All-In-One will. People want something
truly different, and Apple's current lineup of products (including
their software and OS) is truly... not.

Apple, hear my plea! Bring that "WOW" factor back into your computers
and the OS they run. Thin and light no longer mean "different". Show
us the light, Apple - like you did in 1984, 1998 and 2001.

Thank You,
Jared Bland

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